When you see a topic with an unusual surge in popularity, you might see it marked as a "breakout" in place of the growth metric. Notice the growth rates for each term compared to the start of the time span. The related topics or queries that are rising in popularity stand out with metrics like 250% growth since the start of the time period. You can find these related topics further down the page with helpful glimpses at their latest trends, too. Not only does it give searchers a better shot at finding what they need, but it signals to Google that you are authoritative on the topic. This means creating multiple pieces of related content-articles, videos, infographics- to support one key idea. You can also develop topic clusters to help guide your content. You can use this information to refine your target keywords and to understand the related topics that people are searching for. Google Trends also shows related topic and queries for your target keywords. When you go to the Google Trends page, you enter a search term you're curious about like "audiobooks." The results include a look at the phrase's search volume over the past year, but you can adjust that to something more recent. Real-time Data: Google Trends provides real-time data, so you can see how your target keywords are performing right now. Google charts them on the same timeline, so when you compare hot tubs to cold brew, you can spot any times that one saw more popularity than the other. Choose your two (or more) targeted keywords, and add any fine tuning like adding a time span. You can also compare terms to each other through the tool's built-in compare feature. This might reveal less obvious seasonal changes like searches on twin sheets and comforters that spike before college dorm move-in. With all of those details, you can find any hidden patterns surrounding the keyword you're searching. It compiles data on those searches by date, time of day, location, and platform like YouTube or Google Shopping. Google Trends works by tracking real-time searches on Google across the globe. If you feel like you're hearing about Bermuda grass at every turn, find out if that's because it's overseeding time where you live or if it's possibly tied to something more widespread. Since popularity might be different from place to place, you can also follow the trends in a region, in a country, or worldwide. This is measured through a term's search volume.
#GOOGLE TRENDS SEARCH FREE#
Google Trends is a free tool that tracks a search term's popularity over time. In this article, we'll show you 10 unique ways to use Google Trends to boost your SEO and get more traffic to your website. Google Trends provides valuable insights into search demand and the market, which can help website owners and marketers create more effective SEO campaigns. It offers a creative way to look at those insights. You have keyword metrics to learn, competitor habits to study, and your audience's changing interests to consider. We believe that good keyword research comes from many different angles.
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